Rimmel Kind & Free Limited Edition Collection
Welcome to the clean face of beauty!
We invite you to join us in making the world a better place, starting with better choices in makeup. Kind & Free is a clean makeup range offering the quality formulas you expect from Rimmel, made with the highest standard of care for you and the environment.
Complete with face, eye, and nail color essentials, Kind & Free™ is here to push us forward in the movement for positive beauty.
The name says it all. Kind & Free™ represents a new chapter in clean beauty, centered around expanding access to clean products for everyone.
Kind & Free™ is built on our commitment to celebrating beauty diversity, bold individuality, and self-expression.
Join the clean face of makeup, let’s get behind this.
BE KIND, BE FREE, BE YOU
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Rimmel Kind & Free Tinted Lip Balm
From $8.50 USD
Nourish your lips with Tinted Lip Balm from the Kind & Free line by Rimmel London.This tinted lip balm with an ultra-creamy texture is moisturizing and nourishing.It offers a light...
Rimmel Kind & Free Universal Natural Brow Wax
$14.00 USD
Rimmel London's Clean Universal Brow Wax tames any brow! Provides long-lasting hold to lock brows in place to instantly give the look of lifted brows. The easy-to-apply, mess-free formula helps...
Rimmel Kind & Free Clean Multi Stick Blush And Tint
$14.49 USD
Get instant hydrating buildable color in a rush with Rimmel London Kind & Free Tinted Multi Stick. It can be used as a cream blush on your cheeks or as...
Rimmel Kind & Free Mascara
$9.69 USD
KIND & FREE Clean Mascara from Rimmel – our 1st clean mascara delivering volume and length with no compromise.• Clean, vegan formula contains 99% of ingredients of natural origin• Conditioning...
Rimmel Kind & Free Eyebrow Definer
$8.09 USD
The Rimmel Kind & Free Brow Definer is Rimmel’s 1st clean dual-ended eyebrow pencil that delivers bold yet natural looking eyebrows. Featuring both a spoolie brush and a 1.7mm ultra-fine...
Rimmel Kind & Free Eye Definer
$5.29 USD
For the ultimate HD look with high-color impact, the Rimmel Kind & Free Clean Eye Definer is just the eyeliner you’ve been looking for. 100% vegan and made with Forest...
Rimmel Kind & Free Nail Polish Clean 150 Oxygene Wave Top Coat
$4.44 USD
First clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients*. Vegan & clean plant-based formula that delivers on shine, gloss,...
Rimmel Kind & Free Nail Polish Clean 157 Berry Opulence
$4.44 USD
First clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients*. Vegan & clean plant-based formula that delivers on shine, gloss,...
Rimmel Kind & Free Nail Polish Clean 153 Lavender Light
$4.44 USD
First clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients*. Vegan & clean plant-based formula that delivers on shine, gloss,...
Rimmel Kind & Free Moisturising Skin Tint Foundation
From $8.60 USD
first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients* Our NEW KIND & FREE™ Moisturising Skin Tint is made...
Rimmel Kind & Free Pressed Powder
$7.57 USD
Our first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients*. Vegan & clean healthy look lightweight pressed powder delivers...
Rimmel Kind & Free Hydrating Concealer
$7.57 USD
The first clean makeup that works, no compromises. 100% vegan & kind to animals. Free from fragrance*, mineral oils, animal-derived ingredients*. Vegan & clean lightweight formula conceals and brightens under...